What we do
The hardest thing in luxury isn’t the vision. It’s the translation. Working alongside founders and executive teams as an embedded strategic partner, we scale each brand’s promise through disciplined expertise and hands-on leadership. We seek out the rarity of each client’s story to turn vision into revenue, taking precise aim before the shot.
Three decades creating experiences across 38 brands in 51 countries.
Who we are
Most brands know what they want to be. Far fewer know how to make the world feel it. Whether you’re launching something new, repositioning a legacy asset, or scaling a concept across new markets, the Moonshot Commonwealth brings a network of specialists together to turn ambition into action.
My name is Jennifer Ploszaj, and I’ve spent my career at the intersection of luxury hospitality, UHNW audiences, and brand strategy — where partnerships have transported me across 51 countries and 38 brands, from One&Only and InterContinental to Aston Martin Racing, Forbes Travel Guide, and The Estate. I have had the opportunity to open landmark real estate assets, launch and scale restaurant and spa brands, and build the commercial infrastructure that transforms ambitious ideas into reality.
Through Moonshot Communications and my Commonwealth of experts, I work alongside founders and executive teams to help brands grow through change, providing audience clarity, creative solutions, and the inspiration to execute.

The Commonwealth
Some clients need one person inside the business. Others need the whole team. That’s why every partnership calls for its own hand-selected collection of practitioners, covering feasibility and research through brand, design, content, PR, digital, and paid media.
The Moonshot Commonwealth is my network of trusted, rockstar specialists around the world — relationships I have built over decades of commercial collaborations. Through the Commonwealth, we build the team and structure to fit the project.
Clients & Partners
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