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Extraordinary partnerships. Exquisite outcomes.
We build and scale brands that drive value in luxury and lifestyle hospitality and branded residential.

Extraordinary partnerships.
Exquisite outcomes. We build and scale brands that drive value in luxury and lifestyle hospitality and branded residential.

What we do

The hardest thing in luxury isn’t the vision. It’s the translation. Working alongside founders and executive teams as an embedded strategic partner, we scale each brand’s promise through disciplined expertise and hands-on leadership. We seek out the rarity of each client’s story to turn vision into revenue, taking precise aim before the shot.

Three decades creating experiences across 38 brands in 51 countries.

Who we are

Most brands know what they want to be. Far fewer know how to make the world feel it. Whether you’re launching something new, repositioning a legacy asset, or scaling a concept across new markets, the Moonshot Commonwealth brings a network of specialists together to turn ambition into action.

My name is Jennifer Ploszaj, and I’ve spent my career at the intersection of luxury hospitality, UHNW audiences, and brand strategy — where partnerships have transported me across 51 countries and 38 brands, from One&Only and InterContinental to Aston Martin Racing, Forbes Travel Guide, and The Estate. I have had the opportunity to open landmark real estate assets, launch and scale restaurant and spa brands, and build the commercial infrastructure that transforms ambitious ideas into reality.

Through Moonshot Communications and my Commonwealth of experts, I work alongside founders and executive teams to help brands grow through change, providing audience clarity, creative solutions, and the inspiration to execute.

The Commonwealth

Some clients need one person inside the business. Others need the whole team. That’s why every partnership calls for its own hand-selected collection of practitioners, covering feasibility and research through brand, design, content, PR, digital, and paid media.

The Moonshot Commonwealth is my network of trusted, rockstar specialists around the world — relationships I have built over decades of commercial collaborations. Through the Commonwealth, we build the team and structure to fit the project.

Black sports car with taillight on.
Modern black leather armchair with a chrome frame on a gradient background.
Silhouette of a horse galloping on a red background.
Basketball player jumping against dark background
Woman's face with water droplets.
Close-up of amber liquid in a glass container, with reflections on the surface.

Our Services

Brand Strategy & Positioning

Design & Programming
Asset Launch & Repositioning
HNWI Audience Strategy
Go-to-Market Strategy
Strategic Partnerships
Membership & Club Strategy
DTC Channel Strategy
Brand Storytelling & Content
Internal Communications
Agency Orchestration

Our Services

Clients & Partners

One&Only Resorts


The Estate by sbe


InterContinental Hotels & Resorts
Mandarin Oriental



Kimpton Hotels & Resorts


Noble House Hotels & Resorts



Per AQUUM Resorts + Retreats


HQ Hotels & Residences

Accor
Corinthia Hotels



Forbes Travel Guide



Hôtel d'Angleterre, Copenhagen



Costa Navarino



Kittitian Hill, St Kitts



The Mulia, Bali


Aston Martin Racing

Solandge Superyacht



Edmiston Yachts



Morris Yachts



One&Only Resorts


The Estate by sbe


InterContinental Hotels & Resorts


Mandarin Oriental



Kimpton Hotels & Resorts


Noble House Hotels & Resorts



Per AQUUM Resorts + Retreats


HQ Hotels & Residences

Accor
Corinthia Hotels



Forbes Travel Guide



Hôtel d'Angleterre, Copenhagen



Costa Navarino



Kittitian Hill, St Kitts



The Mulia, Bali


Aston Martin Racing

Solandge Superyacht



Edmiston Yachts



Morris Yachts



WATG



Wimberly Interiors



Nobu



Maze by Gordon Ramsay



Hakkasan Group



Christian Louboutin



Matthew Williamson



LPGA



Balsam Hill



Starbucks



Microsoft



Edelman

Fountain Life


ESPA

Garbo & Kelly Australia



Peninsula Co Development



Compass Rose Development

Tiffany Circle UK



Cherie Blair Foundation

WATG



Wimberly Interiors



Nobu



Maze by Gordon Ramsay



Hakkasan Group



Christian Louboutin



Matthew Williamson



LPGA



Balsam Hill



Starbucks



Microsoft



Edelman

Fountain Life


ESPA

Garbo & Kelly Australia



Peninsula Co Development



Compass Rose Development

Tiffany Circle UK



Cherie Blair Foundation

Contact

As simple as hello.
Whether you’re launching something new, repositioning a legacy asset, or scaling a concept across new markets, we invite you to reach out here.

As simple as hello. Whether you’re launching something new, repositioning a legacy asset, or scaling a concept across new markets, we invite you to reach out here.

© Moonshot Communications